From Vietnam to your cup
A Helsinki-based, family-owned coffee brand bringing hand-picked Vietnamese Robusta and Arabica — roasted in small batches by master roasters — to homes, cafés, and offices across Finland and Europe.
The journey
Coffee is central to Finnish life — Vietnamese coffee deserved a seat at the table.
When co-founder Cuc Pulli moved from Vietnam to Finland, she noticed something odd: Finns drink more coffee per capita than any other country in the world — yet the bold, syrupy, unmistakably Vietnamese cup she grew up with was almost impossible to find.
In 2018, together with Mauri Juhani, she founded Cela Coffee — with one mission: to bring the authentic taste of Vietnamese coffee to Finland and build a bridge between Vietnam's centuries-old coffee tradition and Finland's coffee-loving culture.
Every bean we roast is sourced directly from small-holder farms in the Vietnamese highlands — mostly Dak Lak, the country's Robusta capital — where families have perfected the craft across generations.
Meet the founders
A partnership across two coffee cultures
Cuc Pulli
Co-founder · Coffee sourcing
Vietnam-born, Helsinki-based. Cuc travels back to Dak Lak every harvest season to hand-pick partner farms, taste-test new lots, and negotiate directly with the families who grow our beans. She's the reason every Cela cup tastes like home.
Mauri Juhani
Co-founder · Operations & wholesale
Finnish through and through. Mauri built the wholesale side of Cela — the HORECA partnerships, private-label programs, and the network of Finnish cafés and offices we supply today.
What we stand for
Our values
Quality first
Small-batch roasting by master roasters. Vacuum-sealed packaging. Every lot cupped before it ships.
Ethical sourcing
Hand-picked, all-natural — no artificial flavors, no additives. Firmly against captive Luwak coffee and any form of animal cruelty.
Sustainability
Direct-trade partnerships with small farms. Eco-friendly packaging. Long-term relationships over one-off deals.
Community
A bridge between two coffee cultures. We reinvest into the farming villages that make our coffee possible.
Craft over shortcuts
Small batch. Vacuum sealed. Roasted to be tasted.
Most coffee brands roast in tonnes per hour. We don't. Cela roasts in small batches so our master roasters can dial in each lot — adjusting time, temperature, and airflow to bring out the exact character of that harvest.
Right off the roaster, beans go into vacuum-sealed bags to lock in aroma. Most people don't realize how much freshness matters — until they open a Cela bag and compare it to a supermarket brand.
And we love customization. Prefer 40% Robusta / 60% Arabica for a cleaner Nordic cup? Or a full-Robusta blend for that thick, syrupy Vietnamese phin drip? Build your own blend — we'll roast it fresh and ship it.
Est. in Helsinki
Vietnamese origin
Artificial additives
Countries shipped
Where to find us
Come visit — Helsinki, Finland
Cela Coffee Shop — Showroom & tasting
Hämeentie 58, Helsinki
Our retail shop and tasting room — come by, try the coffee, and explore the full Cela range in person.
Say hello
info@celacoffee.fiJoin Our Coffee Club
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